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Thursday
Jun102010

Wood for the Trees: Norwich Puppet Theatre

One thing that everyone in Norwich knows to be true: that the Puppet Theatre is a real treasure that should be protected and supported, whatever the cost.

Of course, when I say ‘everyone’ what I really mean is all the nice middle-class people that you and I hang around with. Golden Triangle types. Green voters. Cyclists. You know the sort.*

Ordinary people – who make up the vast majority of Norwich’s citizens – don’t care much about the Puppet Theatre. How do I know this? Because if they did care, it wouldn’t be struggling.

Earlier this week the theatre was granted yet another chunk of Arts Council (i.e. our) money: £60,000. Now, I’m all in favour of arts funding but the Puppet Theatre seems to me to be doing very little to justify yet another handout.

What I don’t understand is how it fails to sustain itself. If, as we’re supposed to believe, it’s a truly innovative, fun, exciting and unique experience, why aren’t people breaking the doors down? Or forming orderly queues?

I reckon it’s as simple as this: not enough people like puppets. While that may cause consternation among puppet fans (and the Puppet Theatre trustees), it’s kind of tough. If people don’t want to see puppets maybe it’s a bit silly to have a whole theatre – which is quite expensive to run – devoted to them. Maybe the sensible thing, for starters, would be to downscale and find a new venue.

A Punch and Judy booth on Cromer beach maybe.

Of course, the theatre’s lack of success could well be due to the fact that they don’t do enough to get people through the doors. Could it possibly be, for instance, that the people running the theatre are a little bit arrogant? Do they think that what they do is so fabulous that they shouldn’t have to dirty their hands with advertising and marketing? Or do they think it’s enough that they talk exclusively to their interested middle-class audience?

Or is it that age old problem: creative people trying to run a business?

Or maybe it’s something else entirely. (If you haven’t worked it out yet, this is all speculation on my part. But as I’ve never let ignorance stop me from shooting my mouth off before, I’ll continue.)

Whatever the reasons for the theatre’s failings, there’s clearly a problem. At a time when we’re all being told to accept painful cuts, it seems a bit much that the Puppet Theatre continues to receive funding.

I think a big problem is that it doesn’t really know what it is. It’s too esoteric and narrowly focused to appeal to the mainstream; and yet it’s not cutting edge enough to exist within the world of leftfield arts. It’s a rather ungainly coupling of the two.

My (fairly obvious) suggestion: they should get their offering sorted and think about how to appeal to a wider audience. Kids love the theatre. So do parents. Ordinary kids and parents, I mean. If I were running the place, I’d get out there and find out what those (ordinary) people would like to see (I’d bet good money that it wouldn’t be much of what’s featuring on this year’s programme).

And once I’d got the offering sorted, I’d spend a bit of time and money working out a decent marketing/advertising strategy. That is, one that’s designed to get bums on seats. None of your faffing about.

There. Sorted.

 

* I’m lying, of course: I wouldn’t be seen dead hanging around with Green voters and cyclists.

By the way, I did say above that this is mostly speculation. If you know more about what’s going at the Puppet Theatre, or just want to tell me what a misinformed idiot I am, please leave a (polite but firm) comment below.

Oh, and I failed to get in my two Puppet Theatre gags - that the acting's a bit wooden and that I reckon their funding packages should come with strings attached.

 

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